Knitty Couture - Website Launch and Grand Opening

I have been busy working on a custom WordPress theme for Knitty Couture for the last few weeks. The graphics and layout design was done by Todd Owyoung’s coworkers at Kiku Obata & Company. I did all of the coding of the design and WordPress integration.

The second phase of the site design officially launched November 3rd with the grand opening of their new shop. So, I am a little late with this post but better late than never, right.

Knitty Couture home page:


Knitty Couture’s “Knit Journal” blog:

The design required a lot of custom page templates and background images to meet the clients and designers requirements. I believe the project went well given the short design and development cycle. The use of Sandbox and some of the typographic baselines of Blueprint helped get the design off the ground quickly.

What do you think about the site design?

7 Comments

  1. Very Nice. I love the layout and the flow. How are you managing your sub-menus (if you don’t mind me asking)? Plugins or Manual editing?

  2. Thanks Ian. I think the designer did a great job on the concept design. I had to work with a lot more images and backgrounds than I ever have before.

    The menus are controlled by the wp_list_pages() template tag. The main menu uses the include parameter and the sub-menu uses the exclude parameter. That way if new pages are added, they show up in the sub-menu rather than breaking the design of the tabs and the navigation to the main sections of the site, why still being dynamically generated by WP.

  3. Great design Will, I really like it.
    BTW my girlfiend has the same socks like the one in the picture :p Funny

  4. Thanks Stefson!

    Those toe socks have always creeped me out a little…

  5. Haha, that was my first reaction as well when I first saw them. I was like ‘what in heavens name are those thingies :p’

  6. Thanks for all your help on the site, Will. You implemented the designer’s vision on this site flawlessly.

    To anyone looking to employ Will for a custom WordPress theme, you’ve found the right man to do a bang up job. The only problem is that you’ve got to get in line, because Will is going to be busy with another project from my firm. We were so thoroughly impressed with the execution, we’re looking forward to working with this excellent WP designer again.

  7. No Problem Todd. I really enjoyed working with you and your team. I am really looking forward to the next project!

    Thank you for the kind words! I am happy that you and the client are happy with the work!